Hispanic Heritage Month: Meet Liset Garcia from Sweet Girl Farms in Reedley

REEDLEY, Calif. (KFSN) – ABC30 celebrates Hispanic Heritage Month by honoring Liset Garcia!

Reedley’s Entrepreneur of the Year has fun with his farm stand while educating customers through TikTok, Instagram and other social media platforms.

In person or online, the positive energy of 29-year-old Liset Garcia is felt by everyone she meets.

She is the farmer / operator of Sweet Girl Farms in Reedley. Cars driving on Alta Avenue near the old Midway-Drive In often stop as customers find various amenities that Garcia and his family have to offer.

“It’s a happy place where people can come and get the food you know, fruit, fresh produce, eggs, honey and a good therapy session,” Garcia said.

“We have at least 30 products, at least 30, which ranges from citrus and stone fruit to grapes, vegetables, now like watermelons, flowers, herbs. This whole row was a mix of sunflowers and zinnias, and right next to it, I have tomatoes, so I have a lot of heirloom tomatoes growing right now, and we’re between an apple orchard, ”Garcia said with a laugh.

Garcia’s customer base is growing thanks to his marketing skills. She produces video tutorials, recipes, and lets people know what to buy that day.

Darleen Toews loves Sweet Girl Farms specialty vegetables because she can’t always find them in local stores. She enjoys making her own salsa.

“She has purple tomatillos which are hard to find,” Toews said.

That day, she picks up tomatillos with Sweet Girl Farms Oaxacan salsa. Garcia’s mom makes the spicy salsa that often sells.

“My parents are from the Mixteca region. And a lot of this knowledge and culture that they grew up with, of course, is missed in their hometown, they bring it here to the farm,” Garcia said.

Garcia’s bilingual videos give audiences a taste of other today’s offerings, including Aguas Frescas or a quick way to pair jicama with watermelon.

“It can take me a day to make a youtube video, edit it, upload it and then distribute it to different outlets,” Garcia said.

Garcia is modest, but his laughter and drive are infectious. The Reedley Chamber of Commerce named her Entrepreneur of the Year.

Keiko Hatakeda comes often for fresh produce and friendly customer service.

“She’s just a very bubbly person, a sweet personality, you know the name suits her: ‘Sweet Girl Farms’, you come here, and she will chat with you, everyone will feel really special, said Hatakeda. .

“I don’t think people realize how much of a great connection I end up making, and that brings a lot of joy personally,” Garcia said.

The drought in California has had an impact on what local farms can grow. Sweet Girl Farms was forced to cut back on the production of a variety of flowers, herbs and vegetables.

“One of the wells is no longer available because we don’t have water,” Garcia said.

Garcia is a graduate of UC Merced and USC. She returned to the family farm after facing health issues. She doesn’t like going into these details but says she’s grateful to be alive and returning home to Reedley.

“I’m super grateful to be back with my family. I wasn’t with them a few years ago,” Garcia said.

His education was an asset to the farm.

“For my undergraduate degree, I attended UC Merced and graduated in molecular biology. physics, the placement of an irrigation line and the pressure it takes, the water pressure I need, ”Garcia explains.

“My master’s degree in public health from USC is mainly with the community. Growing fresh produce, what could be more fundamental to offer to the community to maintain itself, in good health and to have a good vitality, quite simply well in the whole, ”Garcia said.

Garcia works long hours and is grateful for every client she meets.

“The fact that the customer stops while they are driving and going about their business and decides to stop, I say thank you to them. It really is meaningful. Being grateful is usually what makes me feel good. motivates. “

Discover Sweet Girl Farms on Instagram

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