Join our team: Audience editor (remotely possible)

Reckon, a start-up media brand serving everyday builders, trailblazers and changemakers in the South and beyond, is looking for an Audience Editor with a proven track record in growing digital brands and the ability to mobilize and lead the action within the teams.

This is a leadership role, reporting to Alabama Media Group’s Director of Audience and working closely with Reckon’s publisher. to develop and drive strategies, product and platform specific ways to expand Reckon’s audience. The Audience Editor will also oversee a team of Audience Producers.

The ideal candidate is passionate and personally connected to Reckon’s mission to elevate the voices of people and communities in the South, and those most often ignored or overlooked. This person is strategic, autonomous, resourceful, driven, experimental, creative and comfortable creating processes, teams and structures from scratch.

The main responsibilities of this role include:

  • Strategy: Define, prioritize and drive action on regional and national audience growth strategies for Reckon, including Black Joy and Honey newsletters.
  • Product management: Own and continually improve the user experience in all places where Reckon interacts with its audience, including newsletters, relevant social networks, website, etc.
  • Train Reckon personnel: Stimulate continuous learning about audience-centric practices from Reckon staff by sharing performance metrics, insights and best practices from Reckon’s work and industry examples.
  • Human ressources: Lead a team of audience producers and collaborate with other publishers to coach staff on best practices.
  • Partnerships: Leverage (and manage) internal and external strategic partnerships to grow Reckon’s audience
  • Industry: Stay up to date on industry development and competitors

Key qualifications for this role include:

  • Knowledge of metrics and ability to translate data and metrics into actionable insights for the Reckon team
  • Experience growing digital audiences, especially through newsletters and social media
  • Ability to lead and drive action across all major audience growth functions including digital marketing experience, brand building, audience growth and engagement, analytics and product management
  • Experience with digital technology, platforms and analytics tools (WordPress, Google Analytics, Conviva, CrowdTangle, SocialFlow, etc.)
  • Handson the knowledge of paid digital campaigns, budget management, supervision of suppliers, platforms

We are open to working remotely for candidates with in-depth knowledge and experience of the South, with occasional travel to work with our hearing teams based in Birmingham, Alabama. We know there are great candidates out there who may not meet all of the qualifications we’ve listed. We encourage you to contact us and tell us why you would be a good candidate for this role.

Apply here.

About Sherri Flowers

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