YouTube takes the next small step forward with its creator monetization tools with the addition of “thank you so much‘, which is essentially an extension of its Super Chat streamer donation feature to regular video downloads, giving creators another way to generate income from their content.
As explained by Neal Mohan, Director of YouTube Products:
“Since the launch Super Cat in 2017 and Awesome stickers in 2019, creators around the world wanted us to bring that magic beyond live broadcasts and premieres to video uploads. Enter thank you so much! Fans who watch YouTube videos can now purchase Super Thanks to express their gratitude and support. They’ll see an animated GIF, and as an added bonus, receive a distinct, colorful comment to highlight their purchase, which creators can respond to. “
The feature gives creators another way to make money and fans to be ‘seen’ by their favorite stars, which can help improve the connection and facilitate the continued growth of the channel and the business. , a key part of the growing attention of YouTube creators as it seems to be making do with growing competition.
But this is not entirely new.
Last February, YouTube launched a test of a new payment feature called “Applause” on select video clips, which is essentially, like “Super Thank you,” an extension of Super Chat to regular video downloads.
As you can see here, along with “Applause”, users could tap the “Applause” prompt below the main play screen and then donate money to the creator, thus expanding YouTube’s Super Chat options. .
YouTube obviously felt that “Applause” was too far removed from “Super Chat” for people to understand that they are essentially the same thing, which is why the option is now renamed to “Super Thanks. “.
Which makes sense, but at the same time, “Super Thanks” sounds a little cheesy, maybe? I do not know.
Anyway, Super Merci is now available, YouTube users can purchase Super Merci packages priced between $ 2 and $ 50 (or local currency equivalent).
“Like Super Chat and Super Stickers, Super Merci has a dual duty for creators: to keep their connection with meaningful (super) fans, while providing them with a new way to make money.”
Which, as noted, is the next key battleground for social platforms, especially as TikTok continues to rise and put more pressure on the big players with its burgeoning presence in the market.
But what TikTok doesn’t have are effective monetization tools, at least not on the same level that YouTube and Facebook can offer. This is why the two are now looking to reduce the pressure on TikTok by incorporating more income generation tools for creators, in the hope that the best users will see the grass is greener in their pastures and continue to grow. publish their content on Facebook, Instagram and YouTube instead.
What might work. Vine eventually shut down because its top stars realized they could make more money elsewhere, and no matter how you look at it, monetizing the short video is difficult and will continue to pose challenges for TikTok even at as it grows.
Which could see more of its big stars going astray. And if they do, YouTube and Facebook will be waiting with open arms to capture them and instead welcome their audience to their platforms.
That’s why tools like Super Chat, and now Super Merci, are important because they add a little more to YouTube’s honeypot to get more creators to meet or stay with them.
As such, while it might seem like a minor addition, it could play a major role, with the platform offering the best options eventually winning out.
Super Merci is currently in beta and is available to ‘Thousands of Monetizing Creators’. Creators can check if they have early access by following the instructions here.